28twelve was founded by award winning producer and filmmaker Sam Pezzullo who combines his unique approach with an original aesthetic, to produce and develop content that is original, engaging, and most importantly, entertaining. Inspired by documentary film technique and reality tv programming, his goal is to redefine genres and expectations, one character and one story at a time. 

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Going on 6 years in the making, The Flip Side is a reality television inspired docu-series like nothing that's ever come before it. Through the lens of his camera, creator Sam Pezzullo captures the mesmerizing coming of age of his close-knit circle of friends. We are taken on a journey with them during some of the most memorable years of their lives. A complete departure from your typical reality tv show; completely authentic and at times, shockingly raw. This is a portrait of real friends living real lives; the good, the bad, and the ugly. 

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This docu-series chronicled the trials and tribulations of the obsessive and eccentric Christine, as the planned her best friends baby shower. Cameras followed her helpers, an interesting cast of characters, in the week leading up to the big day, capturing the ups and downs, the arts and crafts, and the do's and don'ts of the special occasion, with more than a few bumps in the road along the way!

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This docu-series, currently in production, follows The Flip Side star Ariana Sanabria as she plans the wedding of her dreams to her childhood sweetheart Joe. We follow the couple and their extended circle in the year leading up to the big day. Ariana steals the show in this intimate portrait of young love and friendship. With her fiery latin temper, a no nonsense maid of honor, and more drama than she bargained for courtesy of her bridal party, it's sure to be a wild ride to the altar in Mexico.

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An unintended, yet welcomed consequence of filming your own "reality show" for half a decade is that you end up with some memorable footage from your various travels. Turns out, this really comes in handy when the Travel Channel has a competition to find the host for a 5-episode web series!

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"If I could tell the story with words, I wouldn't need to lug around this camera."

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Sam is based in New York City, and loves to collaborate with writers, producers, filmmakers and other creatives on interesting and exciting projects. Follow him on his various social channels, or send him an email to connect!